Wednesday, April 14, 2010


Finish viewing and taking notes - Killing Us Softly 3: Advertising's Image of Women with Jean Kilbourne
Get into small groups and take turns recording your group's answers as you discuss the following:

1) Look over the ads you brought. Find examples of:
A. Dismembering (showing only parts of bodies)
B. Objectification (turning people into objects, like when the body becomes a bottle)
C. Infantilization (making an adult woman seem like a little girl) OR sexualization of young people
D. Eroticized violence OR women who are passive or silenced (hand over mouth, mouth covered by clothing)
E. False/unrealistic body image
F. Reinforcing gender stereotypes (men play sports, women bake cookies and do laundry, etc.)

If you are missing any of these examples, return to the stack of magazines and find examples.

2. What are three of Ms. Kilbourne's main arguments? What solution(s) does she propose?

3. How might you view ads differently now? What will you notice or think about?

4. What could our role be in addressing these issues?

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