Wednesday, April 14, 2010


Finish viewing and taking notes - Killing Us Softly 3: Advertising's Image of Women with Jean Kilbourne
Get into small groups and take turns recording your group's answers as you discuss the following:

1) Look over the ads you brought. Find examples of:
A. Dismembering (showing only parts of bodies)
B. Objectification (turning people into objects, like when the body becomes a bottle)
C. Infantilization (making an adult woman seem like a little girl) OR sexualization of young people
D. Eroticized violence OR women who are passive or silenced (hand over mouth, mouth covered by clothing)
E. False/unrealistic body image
F. Reinforcing gender stereotypes (men play sports, women bake cookies and do laundry, etc.)

If you are missing any of these examples, return to the stack of magazines and find examples.

2. What are three of Ms. Kilbourne's main arguments? What solution(s) does she propose?

3. How might you view ads differently now? What will you notice or think about?

4. What could our role be in addressing these issues?

Tuesday, April 13, 2010


Grammar Practice: Idioms #1
Stamp advertising analysis responses - we'll turn this assignment in once we finish discussing the film
Introduce Shape Notes as a notetaking strategy
Begin viewing and taking notes - Killing Us Softly 3: Advertising's Image of Women with Jean Kilbourne

Monday, April 12, 2010


Discussion and Activity: Advertising and Women
Complete the first six questions on the handout on your own. Then, we'll discuss a series of statements, asking students to move to the windows if they Agree or along the vocabulary wall if they Disagree. Students who are uncertain or ambivalent should move to the back center area of the room. The teacher will call on students to explain their choices and reactions.

Model advertisement analysis with Chico's ad, Jergen's ad, and "Not Your Daughter's Jeans" ad

HW: Find three advertisements that market to or about women and write a half-page analysis examining the values and messages implicit in the ads. Be ready to discuss these tomorrow. Read to page 81 of The Bluest Eye for Thurday's class.